*Month-long #UofSCPhotoADay promotion aims to ‘increase involvement on campus’ *
If you thought your Instagram account had #NoLimits before, get ready for the #UofSCPhotoADay challenge.
The university’s communications team partnered with Student Government to produce a list of things to take pictures of for every day in September. Today’s theme is breakfast, so grab your most photogenic piece of bacon (or that stale bagel) and snap a quick picture.
The project is intended to “increase involvement on campus,” said Molly Rigatti, SG’s deputy press secretary.
“Social media is one way members of Carolina connect with one another and the university,” wrote Peggy Binette, assistant director of news and internal communications for the university, in an email response. “We aim to increase engagement with the university’s followers and fans, particularly our students.”
It’s also a way “just to have fun,” according to Kim Truett, a photographer for USC’s Creative Services department who’s usually in charge of the university’s Instagram account.
The university’s communications team came up with the initial idea for a photo challenge, but they quickly involved Rigatti and Student Body President Chase Mizzell in order to incorporate a student perspective, Rigatti said.
They also tried to make most of the list simple to complete, Truett said, by using free or inexpensive items from SG’s Bucket List.
Among the photo challenge items are Wednesday’s organization fair, the State of the University address on Sept. 18 and the famed “Clapping Circle” near Russell House.
The challenge could have an unintended effect on bringing new students to the university, too, Binette said.
“While we aren’t targeting prospective students with the photo a day challenge, we hope it conveys the welcoming nature and strong sense of community that exists at the University of South Carolina,” Binette wrote.