Kristoffer Tripplaar

Snapchat's explanation for its mysterious billboards is as vague as the ads: "Fun and awareness." Above, one of its billboards in Richfield, Minn., in October. (Kristoffer Tripplaar/Sipa USA/TNS)

BIZ CPT-SNAPCHAT-BIZPLUS SIP

By Kristoffer Tripplaar and Kristoffer Tripplaar | Oct. 16, 2016

Snapchat's explanation for its mysterious billboards is as vague as the ads: "Fun and awareness." Above, one of its billboards in Richfield, Minn., in October. (Kristoffer Tripplaar/Sipa USA/TNS)

BIZ CPT-SNAPCHAT-BIZPLUS SIP

By Courtesy of Tribune News Service and Kristoffer Tripplaar | Oct. 16, 2016

Snapchat's explanation for its mysterious billboards is as vague as the ads: "Fun and awareness." Above, one of its billboards in Richfield, Minn., in October. (Kristoffer Tripplaar/Sipa USA/TNS)

Kristoffer Tripplaar

BIZ CPT-SNAPCHAT-BIZPLUS SIP

BIZ CPT-SNAPCHAT-BIZPLUS SIP

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